JNY is a Swedish children's clothing brand founded in Åre in 2005.
A winter day in Åre, a hobby became a business and a dream come true. From the very beginning their focus has been on designing and manufacturing sustainable high quality children's clothing in design, material, sewing and fit. The company's headseat is still in Åre and it is here our skilled designers get their inspiration to create the clothes and fabrics.
We think kids want to be kids and not small adults. Therefore, clothes for children should be beautiful, playful and made with utmost care in all joints. Our aim is not that all adults will like our clothes without all the children to love them. Each collection of printed patterns can be combined with our single colored collections.
”Our ambition is to constantly create beautiful prints that appeals to kids in four yearly collections. We believe that kids want to be kids and not small adults. Let kids be kids.” Malin Käll, designer JNYkids
YOUR CHOICE OUR RESPONSIBILITY
Regardless of eco-labeling, the clothing industry is one of the world's largest polluters. We never come from that.
Buying an eco labelled garment is one of many steps to contribute to a change, but there are many more. A garment that keeps color, shape and function for a long time means an even better choice. For us, sustainability involves making choices that always mean the best for our children and for our environment. In order to meet our values and quality requirements, today all our production is taking place in Europe in smaller family-owned factories. This allows us to work very close to walking in order that the working conditions correspond to laws, regulations, but also our own even higher demands. Production in Europe also means significantly shorter freight routes.
Today we are very proud that all our cotton fabrics since 2005 are made of GOTS ™ certified organic cotton. Global Organic Textile Standard (GOTS ™) is an international certification for clothing and textiles that cover both social and environmental requirements. GOTS ™ aims to make it easier for the consumer to choose textile products where an overall perspective has been taken with regard to both environmental and social responsibility throughout the hole manufacturing hain. The chain comprises several steps; cultivation, picking, preparation and fabrication of fabrics.
"All our clothes are made of organic cotton because it is part of what we all represent within the company. Together with other colleagues in the industry, we have a major responsibility to contribute to the least possible environmental impact"Jenny Fagergren, owner and CEO JNYkids